Lead, mentor, and develop a team of marketing professionals, which may include digital specialists, content creators, social media coordinators, or external contractors.  

Oversee day-to-day team operations, set clear performance goals, and ensure accountability.  

Conduct regular one-on-one meetings, performance evaluations, and professional development planning.  

Manage relationships with external agencies, freelancers, and marketing vendors to ensure high-quality output and aligned goals.  

Foster a collaborative, innovative, and results-oriented team environment.  

Develop and execute comprehensive digital marketing strategies across web, social, email, SEO/SEM, content, and paid media. 

Manage and optimize digital campaigns to achieve performance targets (traffic, leads, conversions, ROI). 

Oversee website strategy, ensuring SEO best practices, optimized user experience, and accurate analytics tracking. 

Partner with creative teams to create compelling digital content, including social media assets, landing pages, video, and email and Ad campaigns. 

Maintain consistent brand voice and messaging across all digital channels. 

Develop and oversee the marketing calendar ensuring all initiatives are aligned with business priorities. 

Monitor, analyze, and report on digital marketing performance using tools such as Google Analytics, Search Console, CRM platforms, and ad dashboards. 

Identify insights and optimize campaigns for better engagement, reach, and conversion. 

Define KPIs and success metrics across all programs, track performance and, analyze results.  

Provide marketing performance reports with actionable recommendations regularly, and upon request by stakeholders.  

Plan and manage paid advertising campaigns across platforms such as Google Ads and Meta. 

Work with external agencies or manage campaigns in-house with the eCommerce Specialist to optimize budget allocation and targeting strategies. 

Collaborate closely with sales, production, creative, and leadership teams to align marketing initiatives with organizational goals. 

Partner with teams to data into actionable recommendations and performance storytelling. 

Support lead generation programs, nurture workflows, and CRM-based marketing. 

Bachelor’s degree in Marketing, Communications, Advertising, or a related field. 

3–7+ years of experience in marketing, with at least 2 years focused on digital marketing. 

Strong understanding of digital channels: SEO, SEM, social media, content marketing, email automation, and analytics. 

Proficiency with marketing tools such as Google Ads, Google Analytics, HubSpot/Marketo, CRM systems, and social media management platforms. 

Exceptional writing, storytelling, and communication skills. 

Results-driven with strong analytical and project management abilities. 

Experience managing budgets and reporting on ROI. 

Experience in B2B, SaaS, e-commerce, or other industry-specific marketing. 

Certification in Google Analytics, Google Ads, HubSpot, or similar platforms. 

Familiarity with A/B testing, marketing automation workflows, and UX best practices.